Overview
The main goal of this ASU (Arizona State University) transit app is to streamline campus transportation by providing
real-time shuttle tracking and bus stop navigational assistance, enhancing the commuting experience for ASU students.
Project Type
Individual academic project
Timeline
Tools
Figma, Illustrator, Photoshop
Background
User research
Sample Interview Script
How often do you utilize the ASU bus shuttle service in your daily routine?
How user-friendly is the current ASU bus shuttle tracking website?
As a new ASU student, did you experience difficulties finding bus shuttle stops?
What do you see as a major issue in the current tracking system?
Are you able to easily connect to the wifi available onboard?
What feature do you think would enhance the current tracking system?
Key findings from user survey
I set up a Google Form to conduct a user survey aimed at gathering quantifiable information on user requirements and issues. Ten participants responded, and 90% expressed dissatisfaction with the current ASU shuttle tracking webpage's functionality.
I visually identified & marked key aspects of the current ASU bus shuttle tracking website, capturing user sentiments and pinpointing potential usability issues.
Problem Space
Consolidating user pain points
Mapping out the user flow
I created user flow diagram to get a clear picture of the path that a user follows to accomplish a specific task.
Ideation
Brainstorming Ideas
Following the collection of my findings and insights from the ideate phase, I started to brainstorm and sketch paper wireframes of the main screens.
visual Designs
High Fidelity Designs
Onboarding Screens
Home Page
I utilized the concept of "Progressive Disclosure" to streamline the user interface, aiming for minimalism & created more room for the background map.
Locate Bus Stop
Users can locate the closest bus stop and get navigation guidance to reach that specific stop. This feature is particularly beneficial for new ASU students and those traveling between campuses.
Bus Schedule
Users can effortlessly stay informed about the entire bus timetable for a specific route and schedule reminders for when the bus is nearing their stop, eliminating the necessity to frequently check their phone for bus location updates.
Notifications
If users have configured reminders, they will receive in-app notifications and push notifications as shown below.
evaluation
Usability Testing
Participants
Total Participants - 9
Seven students who regularly travel to various campuses.
Two students using the ASU shuttle less frequently.
The group includes both graduate and undergraduate students.
Implementing Feedback
Before Usability Testing
After Usability Testing
Overall Impact
Reflections
This project demonstrated that thorough user research is the foundation of creating simple and effective interfaces.
By iterating on the personalized live bus tracking card, I learned how continuous refinement can elevate usability and meet real user needs.
The focus on visual consistency ensured a cohesive user experience, making the design both functional and
visually appealing.
